FINAL PROJECT
Joy video - - Smart video - - Axion video - In this article, dishwashing soaps will be scrutinized, all of their stereotypes will be pointed out and their commonalities will be examined. The three dishwashing brands featured here are: Joy, Smart and Axion. Joy Joy exhibits a comical and musical style. It provides emphasis on the longevity of their product. As seen in the video and along with Joy’s other advertisements, Michael V dances and sings around women as to why they should use Joy and as to how wrong they are for not using it. Smart Unlike Joy’s approach, Smart establishes a serious mood wherein Mr. Smart compares two products and points out that his brand has the upper hand. It provides emphasis on the quality of the product and like Joy, all of Mr. Smart’s audience are women - from the audience and the ones participating in his experiment. Axion Unlike the aforementioned brands, Axion does an entirely different approach. Their videos mainly consists...